Garden Centers are changing ……


In our second interview discussing the changing market for Garden Centers.
Ann visits Paris, France to talk to Valerie Langendorff, President of a Women’s Garden Executive Club.
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Valerie looks at Garden Centers from the ladies perspective in France, her ladies group have identified a number of interesting trends..

Women make 70% of the purchase decisions.

Currently 90% of Garden Centers are managed by men.

The Executive Club have developed an annual awards program judged by women.

Ladies nights are arranged in the Garden Center – in our earlier interview we heard that a Garden Center in Switzerland had ‘Pole Dancing’ nights for ladies, as a way to exercise !

They have an award for the most women friendly Garden Center.

They have discovered that women like innovation more than men……

You can listen to this fascinating interview here or on iTunes

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Author: Growing Trends

Hello, Welcome to Growing Trends. Ann and Chris are both horticultural experts. Ann is a native of Nebraska and a specialist in annuals, flowers and perennials, particularly from the Mid West I'm Chris an English landscape design and build specialist with over 40 years experience of designing,building,managing a wide variety of landscape projects, the team was rewarded with many award winning projects - from Residential, Schools, Parks,Chelsea Flower Show exhibits, to Green Roof Gardens for City Officescapes & Interiorscapes. It has all been hugely enjoyable and fun - even when fighting the weather or deadlines. Today we are developing a new ideas for the home owner ... recently we were awarded our second patent. Ann my Co Host and I, have launched a new one hour twice a day internet radio show called "Growing Trends" , it's available as a podcast on iTunes and at www.growingtrends.org . It's all about the people in our industry, for home owner's &,experts alike, with interviews from around the world from those experts , home owners that are passionate about their gardens , talking about latest trends, in styles, passions ,materials, products, plants, vegetables, wines, anything connected with enjoying outside spaces. In the last two or three years we have been developing some new tools for the home owner - www.picagardi.com and our app Picagardi ( free in iTunes and Google Play) have been specifically designed for the DIY young home owner who would like to develop a landscape or garden, without having any prior knowledge of plant arrangements etc. Our newly patented Weekend Garden Kits, enable almost anyone to place, plant and look after 'Designed' planting areas. Take a look at www.grotrends.com Our patented soil injector enables a wide variety of users to inject corn based super absorbent's to the root zone of established plants, enabling fertilizers, insecticides, etc., to be used in minimum dosages, with out leaching or run off and yet remain effective. With the added advantage of reducing watering by around 50%.

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